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A wicked social media initiative by McNeil Consumer Healthcare (Division of Johnson and Johnson)

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FaceBook and Online Healthcare-Related Ads (June 2010)

Pharma companies are starting to be brave enough to use FaceBook as an advertising medium to reach the Canadian market.  This month, Bayer, Merck Serono, McNeil Consumer Healthcare and other healthcare organizations targeted me with FaceBook ads.  An detailed analysis of the campaign surrounding the Real MS Voices ad (by Merck Serono and Merck) can be found here:

Non-profit organizations continue to use FaceBook as an advertising avenue:

Medical providers also use FaceBook advertising with the hope of finding new clients:

Miscellaneous others:

And a few healthcare-related ads that I spotted on my Yahoo account (all of which I believe would be ideal for promotion via social media advertising and other activities):

Previous posts on FaceBook healthcare-related ads that targeted my FaceBook profile can be found here, here, here, here, here and here.

This post is by no means an endorsement of any of the products or services depicted in the ads, nor is it a critique of the ads themselves.

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