The survey is focused on Pharma, Biotech and Medical Device companies and their eMarketing to healthcare professionals. The study seeks to get a high level view of overall resource allocation, dimensions of spending as well as adoption attitudes.
The objective of this survey is to generate a baseline understanding of Pharmaceutical Manufacturer and Agency perceptions and attitudes towards eMarketing to physicians and other healthcare professionals within the Canadian Pharmaceutical industry. Individuals with an interest in this industry are encouraged to participate. Full results will be available at the Eye for Pharma Conference – eMarketing Canada November 1st and 2nd in Toronto – and will be posted online at www.essentialresearch.ca.
Results will be reported in aggregate for analysis purposes. These results will be based on healthcare industry sector (e.g. Pharmaceutical manufacturer or agency). Given this, no one individual or company can or will be identified as an outcome of the analysis.
As a thank you for participating in this survey, Essential Research will be having a draw for five $25 gift cards from Starbucks . It is your choice to opt-in or out of this draw. The survey takes no longer than 10 minutes.
The survey will be active until approximately the 3rd week of October.