Have you ever taken the time to look through the FaceBook ads on your FaceBook profile page? FaceBook provides advertisers with several ways to target their ads, including demographics such as age, sex, and location (and several other factors). So theoretically, you should be exposed to ads that are of interest to you (which I often hear is not the case, but that’s a whole other discussion). As a fan and member of several healthcare FaceBook fan pages and groups, I am sometimes targeted for healthcare-related ads.
I wanted share some of the FaceBook healthcare-related ads that I spotted on my profile between January 25 and February 5 2010. My objective is not to critique the ads or to promote advertising on FaceBook, but rather just to make you more aware of what some organizations are doing. If your strategic objectives point towards this type of advertisement, then I hope that some of these ads will at least give you some case studies to consider.
The pics are a little fuzzy because they are so small in size, so I apologize for the lack of quality ahead of time.
What do you think of these ads? Go ahead and critique if you wish. Have you seen any others that might be of interest to medical / pharma marketers? If so, please let us know.
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Filed under: FaceBook healthcare ad, social media | Tagged: End women's Cancer, FaceBook ads, Gout clinical trial, Health care options, healthcare, Heart Truth, neuro film festival video, physician career opportunities, SickKids cards, TimedRight |