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A wicked social media initiative by McNeil Consumer Healthcare (Division of Johnson and Johnson)

This post has moved here. If the hyperlink above does not work, you can copy and pate this URL in your browser: http://marketing4health.ca/2010/12/motrin-wicked-pain-poker/ Thank you!

FaceBook and Online Healthcare-Related Ads (June 2010)

Pharma companies are starting to be brave enough to use FaceBook as an advertising medium to reach the Canadian market.  This month, Bayer, Merck Serono, McNeil Consumer Healthcare and other healthcare organizations targeted me with FaceBook ads.  An detailed analysis of the campaign surrounding the Real MS Voices ad (by Merck Serono and Merck) can [...]

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