Many Canadian companies donate to charitable organizations. They write a cheque, have a press release with a photo of key people from both organizations holding a mega-sized cheque, and oftentimes the promotion fizzles from that point on. Pfizer Canada Inc. is taking a unique approach in ensuring that its sponsorship of Canada’s Paralympics Team gets [...]
Filed under: Case Study: Canadian Healthcare Social Media, Pharmaceutical Marketing, Resources, social media | Tagged: Canada, Canadian social media, healthcare social media, more than medication, Paralympics sponsorship, Pfizer Canada, Pharma social media, social media case study, viral video | 3 Comments »
