Telus social media case study: “Like to Give” campaign

Every once in a while, an organization stands out from the rest as a good corporate citizen.  For the past couple of years, I have been watching the good deeds by Telus which are positively influencing healthcare in Canada.  In fact, they are a sponsor of one of my favorite children non-profit organizations, Upopolis.  Here [...]

eMarketing Canada – Twitter Transcript

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010.  The Twitter hashtag used was #efp. Here is a transcript of the online Twitter posts and discussion which used the #efp hashtagh :  Down #efp transcript pdf file. For those of you keen on stats, here are [...]

Cold-FX: A Fun Canadian Healthcare Social Media Campaign

More and more Canadian healthcare companies see the benefit of leveraging social media for their businesses.  Here is a really interesting example that caught my attention because it encompasses what is critical for a successful social media campaign:  lots of interaction and viral effectiveness.  It also appears to follow the Canadian regulatory guidelines.  Learn more [...]

Canada’s Online Health Check – Online Hotspots to Connect with Canadian Pharma Professionals

Last week, I shared with you the results of a recent survey that looked at some high-level trends of where and how Canadian pharmaceutical professionals are using social networks. Since networking and collaborating with colleagues can have a significant impact on our professional lives, I wanted to follow-up on my previous post with highlights of a few groups within [...]