Pfizer helps its employees better understand and use social media

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MSWatch.ca makes a comeback: Now within Canadian Rx-DTC guidelines

Last month, I posted an article about the removal of the MSWatch.ca online forums. Many people around the world responded to me stating that they felt it was the MS patients who had lost the most from this changed website. I agreed. On Monday November 15 2010, I was delighted to receive another e-mail from [...]

Get on Social Media if you want your Rx Drug on British Columbia formulary

I just read a press release by the British Columbia, Ministry of Health Services stating that “patients can now have their voices heard on specific drug reviews, thanks to a website launched by the Ministry of Health Services”.  Wow!!  The prescription drugs that are currently on the list:  Uromax by Purdue Pharma, and Silkis by [...]

Telus social media case study: “Like to Give” campaign

Every once in a while, an organization stands out from the rest as a good corporate citizen.  For the past couple of years, I have been watching the good deeds by Telus which are positively influencing healthcare in Canada.  In fact, they are a sponsor of one of my favorite children non-profit organizations, Upopolis.  Here [...]

Is PAAB Doing a Good Job in Educating us on Social Media Regs in Canada?

Several months ago, the PAAB (Pharmaceutical Advertising Advisory Board) held 3 social media marketing sessions called “Social Media Marketing in Pharma: What Works in Canada”, twice in Toronto and once in Montreal, where they provided some of their insights on Canadian regulations regarding pharmaceutical social media marketing.  This meeting even had a representative from Health Canada [...]

PAAB Offers Guidance on Regulatory Social Media Thought Process

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010. Patrick Massad (Chief Review Officer at the PAAB, Pharmaceutical Advertising Advisory Board) presented an algorithm to facilitate the regulatory thought process when planning a social media promotional activity.  Here is the suggested algorithm: 1) Is this advertising? [...]

Social Media Used by Pharmacy to Respond to Criticism

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Do Canadians talk about healthcare online? Do you want to join the conversation? Check out #hcsmca

If you are on Twitter, you know that hashtags have a powerful way of uniting people with common interests.  For months now, I have been following and participating in discussions with the hashtags #hcsm and #hcsmeu.  I even subscribe to their paper.li daily e-newsletters here and here. But now, we have our very own Canadian [...]

A Follow-up to Tamar Weinberg’s Article “6 Things Parenthood Taught Me About Social Media”

I love being a work-at-home Mom. Despite the challenges of business calls where my toddler makes loud crashing noises with his trucks and my newborn starts screaming to be fed, I am truly blessed to be able to spend precious time with my kids while I work on healthcare and social media projects for my [...]

TeenConnector – Where Canadian Teens with Cancer Connect

This week, my blog series will be focusing on several Canadian healthcare online social networks.  This is part 2 of 5.  The previous post of the series can be found here; Upopolis; Social Media for Kids in Hospitals —————————————— The featured Canadian healthcare social network for today is TeenConnector.ca , an online community for Canadian [...]