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Filed under: Canada's Online Health Check, Case Study: Canadian Healthcare Social Media, Resources | Tagged: Canada, FaceBook, healthcare, mcdonald's, online PR, shoppers drug mart, social media, social media case study | 1 Comment »
Social Media Used by Pharmacy to Respond to Criticism
Posted on October 18, 2010 by marketing4health
Big Canadian Pharma Hoping to Make Video go ‘Viral’
Posted on March 15, 2010 by marketing4health
Many Canadian companies donate to charitable organizations. They write a cheque, have a press release with a photo of key people from both organizations holding a mega-sized cheque, and oftentimes the promotion fizzles from that point on. Pfizer Canada Inc. is taking a unique approach in ensuring that its sponsorship of Canada’s Paralympics Team gets [...]
Filed under: Case Study: Canadian Healthcare Social Media, Pharmaceutical Marketing, Resources, social media | Tagged: Canada, Canadian social media, healthcare social media, more than medication, Paralympics sponsorship, Pfizer Canada, Pharma social media, social media case study, viral video | 3 Comments »
