Is PAAB Doing a Good Job in Educating us on Social Media Regs in Canada?

Several months ago, the PAAB (Pharmaceutical Advertising Advisory Board) held 3 social media marketing sessions called “Social Media Marketing in Pharma: What Works in Canada”, twice in Toronto and once in Montreal, where they provided some of their insights on Canadian regulations regarding pharmaceutical social media marketing.  This meeting even had a representative from Health Canada [...]

eMarketing Canada – Twitter Transcript

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010.  The Twitter hashtag used was #efp. Here is a transcript of the online Twitter posts and discussion which used the #efp hashtagh :  Down #efp transcript pdf file. For those of you keen on stats, here are [...]

PAAB Offers Guidance on Regulatory Social Media Thought Process

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010. Patrick Massad (Chief Review Officer at the PAAB, Pharmaceutical Advertising Advisory Board) presented an algorithm to facilitate the regulatory thought process when planning a social media promotional activity.  Here is the suggested algorithm: 1) Is this advertising? [...]

Vote for Your Favorite Healthcare Social Media Campaign

If you have not heard of the Dose of Digital wiki yet, you really should check it out.  It is an excellent resource for healthcare marketers who are interested in finding healthcare organizations and brands on social media.  After a bit more than 1 year of being in existence, the list already contains over 550 [...]

FaceBook Healthcare-Related Ads, Plus 2 from Pharma (March 8-21 2010)

Here is my latest post with various FaceBook healthcare-related ads that were targeted to my profile from March 8-21 2010.  Finally, there were a couple of ads from pharma companies.  One (from the U.S.), which is looking for job applicants, and the other (from Chile), which appears to be trying to sell their products in [...]

Canadian Pharma/Healthcare Regulatory Guideline Revisions – Jan 2010

Love them or hate them, as a medical marketer, you have a ton of regulatory guidelines to follow.  And they seem to change on a regular basis (some guidelines change more frequently than others).  In this blog post, you will find a list of some of the Canadian healthcare guidelines with links that will lead [...]

Cold-FX: A Fun Canadian Healthcare Social Media Campaign

More and more Canadian healthcare companies see the benefit of leveraging social media for their businesses.  Here is a really interesting example that caught my attention because it encompasses what is critical for a successful social media campaign:  lots of interaction and viral effectiveness.  It also appears to follow the Canadian regulatory guidelines.  Learn more [...]

Canada’s Online Health Check – Online Hotspots to Connect with Canadian Pharma Professionals

Last week, I shared with you the results of a recent survey that looked at some high-level trends of where and how Canadian pharmaceutical professionals are using social networks. Since networking and collaborating with colleagues can have a significant impact on our professional lives, I wanted to follow-up on my previous post with highlights of a few groups within [...]

Canada’s Online Health Check – More Proof that Canadians of all Ages are Active on Social Networks

I was just about to shut down my e-mail as it was almost midnight, but I saw that a new Groundswell post had been submitted. As I am the curious type, especially when it comes to social media news, I had to open it right away. Am I ever glad that I did because it [...]

Canada’s Online Health Check – Canadian Pharma on Social Networks

If you are looking to network online with Canadian pharmaceutical professionals, you might want to try LinkedIn first. Mid to end of November 2009, 50 Canadian pharmaceutical professionals responded to a 1-minute survey which asked them about their activity on various social networks.  The results were then divided between “client” (19 responders) and “supplier” (31 [...]