Merck Serono Dives in Social Media with an MS Film Contest

What better way to celebrate Canada Day than by focusing on a pharma social media campaign that seems to fit within all the Canadian regulatory guidelines, and presents the opportunity to thoroughly engage with patients; the Real MS Voices campaign by Merck Serono and Merck. Earlier this week, I saw the following FaceBook ad on [...]

The 1st Canadian Pharma Ad on FaceBook?

A brave Canadian pharmaceutical company has taken the plunge and is giving FaceBook direct-to-consumer (DTC) advertising a try. King Pharmaceuticals has been promoting its EpiPen.ca website via the following English and French FaceBook ads: The call-to-action is to take the allergy risk test, but it appears as though the main objective of the site itself [...]

Big Canadian Pharma Hoping to Make Video go ‘Viral’

Many Canadian companies donate to charitable organizations.  They write a cheque, have a press release with a photo of key people from both organizations holding a mega-sized cheque, and oftentimes the promotion fizzles from that point on. Pfizer Canada Inc. is taking a unique approach in ensuring that its sponsorship of Canada’s Paralympics Team gets [...]