Is PAAB Doing a Good Job in Educating us on Social Media Regs in Canada?

Several months ago, the PAAB (Pharmaceutical Advertising Advisory Board) held 3 social media marketing sessions called “Social Media Marketing in Pharma: What Works in Canada”, twice in Toronto and once in Montreal, where they provided some of their insights on Canadian regulations regarding pharmaceutical social media marketing.  This meeting even had a representative from Health Canada [...]

PAAB Offers Guidance on Regulatory Social Media Thought Process

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010. Patrick Massad (Chief Review Officer at the PAAB, Pharmaceutical Advertising Advisory Board) presented an algorithm to facilitate the regulatory thought process when planning a social media promotional activity.  Here is the suggested algorithm: 1) Is this advertising? [...]

The 1st Canadian Pharma Ad on FaceBook?

A brave Canadian pharmaceutical company has taken the plunge and is giving FaceBook direct-to-consumer (DTC) advertising a try. King Pharmaceuticals has been promoting its EpiPen.ca website via the following English and French FaceBook ads: The call-to-action is to take the allergy risk test, but it appears as though the main objective of the site itself [...]

Canadian Pharma/Healthcare Regulatory Guideline Revisions – Jan 2010

Love them or hate them, as a medical marketer, you have a ton of regulatory guidelines to follow.  And they seem to change on a regular basis (some guidelines change more frequently than others).  In this blog post, you will find a list of some of the Canadian healthcare guidelines with links that will lead [...]

ALGORITHM: Choosing the Appropriate Canadian Healthcare Regulatory Guidelines

As a pharmaceutical marketer, you need to be creative and innovative to achieve your brand’s strategic and financial objectives, but you must do so while staying within the regulatory guidelines.  In Canada, there are several sets of regulatory guidelines and codes that relate to Canadian pharma / healthcare advertising and promotion.  How do you know [...]

Cold-FX: A Fun Canadian Healthcare Social Media Campaign

More and more Canadian healthcare companies see the benefit of leveraging social media for their businesses.  Here is a really interesting example that caught my attention because it encompasses what is critical for a successful social media campaign:  lots of interaction and viral effectiveness.  It also appears to follow the Canadian regulatory guidelines.  Learn more [...]

Highlights from “Social Media Marketing in Pharma: What Works in Canada”

The Pharmaceutical Advertising Advisory Board (PAAB) recently held 3 sessions of a workshop called “Social Media Marketing in Pharma: What Works in Canada”.  Originally, only one session in each Montreal (September 29 2009) and Toronto (September 30 2009) was planned, but due to popular demand, a 3rd session took place in Toronto this week (November [...]