FaceBook Healthcare-Related Ads (May 2010)

May was a busy month for new FaceBook healthcare-related ads … well, at least it was on my FaceBook profile.  The ads that stood out the most were the EpiPen ad (the 1st Canadian pharma FaceBook ad by King Pharmaceuticals) and the Ontario’s Community Pharmacies ads (16 versions of the ad throughout the month). Previous [...]

Angry Pharmacists Turn to Social Media for Lobbying

Most people think of social media as a marketing tool, but it can be useful to achieve all sorts of objectives, including lobbying. The Ontario’s Community Pharmacies have leveraged several social media tactics for lobbying purposes, and they are focusing on mainstream sites. If you live in Ontario and have visited your FaceBook profile during [...]