A wicked social media initiative by McNeil Consumer Healthcare (Division of Johnson and Johnson)

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MSWatch.ca makes a comeback: Now within Canadian Rx-DTC guidelines

Last month, I posted an article about the removal of the MSWatch.ca online forums. Many people around the world responded to me stating that they felt it was the MS patients who had lost the most from this changed website. I agreed. On Monday November 15 2010, I was delighted to receive another e-mail from [...]

Social Media Used by Pharmacy to Respond to Criticism

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Do Canadians talk about healthcare online? Do you want to join the conversation? Check out #hcsmca

If you are on Twitter, you know that hashtags have a powerful way of uniting people with common interests.  For months now, I have been following and participating in discussions with the hashtags #hcsm and #hcsmeu.  I even subscribe to their paper.li daily e-newsletters here and here. But now, we have our very own Canadian [...]

Vote for Your Favorite Healthcare Social Media Campaign

If you have not heard of the Dose of Digital wiki yet, you really should check it out.  It is an excellent resource for healthcare marketers who are interested in finding healthcare organizations and brands on social media.  After a bit more than 1 year of being in existence, the list already contains over 550 [...]

FaceBook Healthcare-Related Ads, Plus 2 from Pharma (March 8-21 2010)

Here is my latest post with various FaceBook healthcare-related ads that were targeted to my profile from March 8-21 2010.  Finally, there were a couple of ads from pharma companies.  One (from the U.S.), which is looking for job applicants, and the other (from Chile), which appears to be trying to sell their products in [...]

FaceBook Healthcare-Related Ads (Feb 19 to Mar 7 2010)

Here is another post with various FaceBook healthcare-related ads that were targeted to my profile from February 19th to March 7th 2010.  I still have not seen any for Rx prescription products or for pharmaceutical companies that sell Rx prescription products. Obviously there are many more of these types of ads, but these are the [...]

FaceBook Healthcare-Related Ads (Feb 6-18 2010)

Here is another post with various FaceBook healthcare-related ads that were targeted to my profile from February 6th to 18th 2010.  Obviously there are many more of these types of ads, but these are the ones that have appeared on my specific profile.  I am happy to share these with those who are curious to [...]

FaceBook Healthcare-Related Ads (Jan 25 to Feb 5 2010)

Have you ever taken the time to look through the FaceBook ads on your FaceBook profile page?  FaceBook provides advertisers with several ways to target their ads, including demographics such as age, sex, and location (and several other factors).  So theoretically, you should be exposed to ads that are of interest to you (which I [...]

Do Canadian patients trust others like them?

Next week, I will be posting a blog series on Canadian healthcare social networks; 1 network reviewed per day! These are online communities where Canadian patients (and sometimes patients from other countries as well), share healthcare-related, and sometimes very personal information with one another. As such, I was interested in learning more about how Canadian [...]