A wicked social media initiative by McNeil Consumer Healthcare (Division of Johnson and Johnson)

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FaceBook and Online Healthcare-Related Ads (June 2010)

Pharma companies are starting to be brave enough to use FaceBook as an advertising medium to reach the Canadian market.  This month, Bayer, Merck Serono, McNeil Consumer Healthcare and other healthcare organizations targeted me with FaceBook ads.  An detailed analysis of the campaign surrounding the Real MS Voices ad (by Merck Serono and Merck) can [...]

FaceBook Healthcare-Related Ads (May 2010)

May was a busy month for new FaceBook healthcare-related ads … well, at least it was on my FaceBook profile.  The ads that stood out the most were the EpiPen ad (the 1st Canadian pharma FaceBook ad by King Pharmaceuticals) and the Ontario’s Community Pharmacies ads (16 versions of the ad throughout the month). Previous [...]

Angry Pharmacists Turn to Social Media for Lobbying

Most people think of social media as a marketing tool, but it can be useful to achieve all sorts of objectives, including lobbying. The Ontario’s Community Pharmacies have leveraged several social media tactics for lobbying purposes, and they are focusing on mainstream sites. If you live in Ontario and have visited your FaceBook profile during [...]

The 1st Canadian Pharma Ad on FaceBook?

A brave Canadian pharmaceutical company has taken the plunge and is giving FaceBook direct-to-consumer (DTC) advertising a try. King Pharmaceuticals has been promoting its EpiPen.ca website via the following English and French FaceBook ads: The call-to-action is to take the allergy risk test, but it appears as though the main objective of the site itself [...]

FaceBook Healthcare-Related Ads (April 2010)

Here are some of the new FaceBook healthcare-related ads that were targeted to my profile during the month of April. Several of those that I have posted previously are still appearing, which makes one assume that the advertiser must be satisfied with the outcome (but that’s only a guess). Previous posts on FaceBook healthcare-related ads: [...]