A wicked social media initiative by McNeil Consumer Healthcare (Division of Johnson and Johnson)

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Telus social media case study: “Like to Give” campaign

Every once in a while, an organization stands out from the rest as a good corporate citizen.  For the past couple of years, I have been watching the good deeds by Telus which are positively influencing healthcare in Canada.  In fact, they are a sponsor of one of my favorite children non-profit organizations, Upopolis.  Here [...]

FaceBook and Online Healthcare-Related Ads (June 2010)

Pharma companies are starting to be brave enough to use FaceBook as an advertising medium to reach the Canadian market.  This month, Bayer, Merck Serono, McNeil Consumer Healthcare and other healthcare organizations targeted me with FaceBook ads.  An detailed analysis of the campaign surrounding the Real MS Voices ad (by Merck Serono and Merck) can [...]

FaceBook Healthcare-Related Ads (May 2010)

May was a busy month for new FaceBook healthcare-related ads … well, at least it was on my FaceBook profile.  The ads that stood out the most were the EpiPen ad (the 1st Canadian pharma FaceBook ad by King Pharmaceuticals) and the Ontario’s Community Pharmacies ads (16 versions of the ad throughout the month). Previous [...]

Angry Pharmacists Turn to Social Media for Lobbying

Most people think of social media as a marketing tool, but it can be useful to achieve all sorts of objectives, including lobbying. The Ontario’s Community Pharmacies have leveraged several social media tactics for lobbying purposes, and they are focusing on mainstream sites. If you live in Ontario and have visited your FaceBook profile during [...]

The 1st Canadian Pharma Ad on FaceBook?

A brave Canadian pharmaceutical company has taken the plunge and is giving FaceBook direct-to-consumer (DTC) advertising a try. King Pharmaceuticals has been promoting its EpiPen.ca website via the following English and French FaceBook ads: The call-to-action is to take the allergy risk test, but it appears as though the main objective of the site itself [...]

FaceBook Healthcare-Related Ads (April 2010)

Here are some of the new FaceBook healthcare-related ads that were targeted to my profile during the month of April. Several of those that I have posted previously are still appearing, which makes one assume that the advertiser must be satisfied with the outcome (but that’s only a guess). Previous posts on FaceBook healthcare-related ads: [...]

FaceBook Healthcare-Related Ads, Plus 2 from Pharma (March 8-21 2010)

Here is my latest post with various FaceBook healthcare-related ads that were targeted to my profile from March 8-21 2010.  Finally, there were a couple of ads from pharma companies.  One (from the U.S.), which is looking for job applicants, and the other (from Chile), which appears to be trying to sell their products in [...]

FaceBook Healthcare-Related Ads (Feb 19 to Mar 7 2010)

Here is another post with various FaceBook healthcare-related ads that were targeted to my profile from February 19th to March 7th 2010.  I still have not seen any for Rx prescription products or for pharmaceutical companies that sell Rx prescription products. Obviously there are many more of these types of ads, but these are the [...]

FaceBook Healthcare-Related Ads (Feb 6-18 2010)

Here is another post with various FaceBook healthcare-related ads that were targeted to my profile from February 6th to 18th 2010.  Obviously there are many more of these types of ads, but these are the ones that have appeared on my specific profile.  I am happy to share these with those who are curious to [...]