Pharma / Healthcare eMarketing Survey: Results Will be Shared

Please help Essential Research with their Healthcare eMarketing survey. The survey is focused on Pharma, Biotech and Medical Device companies and their eMarketing to healthcare professionals.  The study seeks to get a high level view of overall resource allocation, dimensions of spending as well as adoption attitudes. The objective of this survey is to generate [...]

Do Canadian patients trust others like them?

Next week, I will be posting a blog series on Canadian healthcare social networks; 1 network reviewed per day! These are online communities where Canadian patients (and sometimes patients from other countries as well), share healthcare-related, and sometimes very personal information with one another. As such, I was interested in learning more about how Canadian [...]