EpiPen « Marketing 4 Health

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FaceBook Healthcare-Related Ads (May 2010)

Posted on June 1, 2010 by marketing4health

May was a busy month for new FaceBook healthcare-related ads … well, at least it was on my FaceBook profile. The ads that stood out the most were the EpiPen ad (the 1st Canadian pharma FaceBook ad by King Pharmaceuticals) and the Ontario’s Community Pharmacies ads (16 versions of the ad throughout the month). Previous [...]

Filed under: FaceBook healthcare ad, social media | Tagged: EpiPen, FaceBook ads, health 2.0, healthcare ads, healthcare social media, King Pharmaceuticals, ontario community pharmacies | Leave a Comment »

The 1st Canadian Pharma Ad on FaceBook?

Posted on May 13, 2010 by marketing4health

A brave Canadian pharmaceutical company has taken the plunge and is giving FaceBook direct-to-consumer (DTC) advertising a try. King Pharmaceuticals has been promoting its EpiPen.ca website via the following English and French FaceBook ads: The call-to-action is to take the allergy risk test, but it appears as though the main objective of the site itself [...]

Filed under: Case Study: Canadian Healthcare Social Media, FaceBook healthcare ad, Pharmaceutical Marketing, social media | Tagged: direct-to-consumer, dtc advertising, EpiPen, FaceBook ads, healthcare ads, healthcare social media, King Pharmaceuticals, paab, Pharma social media, pharmaceutical advertising | 9 Comments »

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