Is PAAB Doing a Good Job in Educating us on Social Media Regs in Canada?

Several months ago, the PAAB (Pharmaceutical Advertising Advisory Board) held 3 social media marketing sessions called “Social Media Marketing in Pharma: What Works in Canada”, twice in Toronto and once in Montreal, where they provided some of their insights on Canadian regulations regarding pharmaceutical social media marketing.  This meeting even had a representative from Health Canada [...]

Canada’s Pharma Digital Awards 2010 Winners (Eye for Pharma)

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010.  As part of the conference, marketers from both agency and client sides were asked to submit their e-tactics as nominations for the very 1st Canada’s Pharma Digital Awards.  A panel of judges was selected based on experience [...]

eMarketing Canada – Twitter Transcript

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010.  The Twitter hashtag used was #efp. Here is a transcript of the online Twitter posts and discussion which used the #efp hashtagh :  Down #efp transcript pdf file. For those of you keen on stats, here are [...]

PAAB Offers Guidance on Regulatory Social Media Thought Process

Eye for Pharma organized the 1st eMarketing Canada conference, which was held in Toronto, on November 1-2 2010. Patrick Massad (Chief Review Officer at the PAAB, Pharmaceutical Advertising Advisory Board) presented an algorithm to facilitate the regulatory thought process when planning a social media promotional activity.  Here is the suggested algorithm: 1) Is this advertising? [...]

Pharma / Healthcare eMarketing Survey: Results Will be Shared

Please help Essential Research with their Healthcare eMarketing survey. The survey is focused on Pharma, Biotech and Medical Device companies and their eMarketing to healthcare professionals.  The study seeks to get a high level view of overall resource allocation, dimensions of spending as well as adoption attitudes. The objective of this survey is to generate [...]