direct-to-consumer « Marketing 4 Health

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As admin of a few client #FB pages, I am looking forward to getting access to 'scheduling' posts. Shouldn't it be active by now? 18 hours ago

Je cherche de vieilles copies des magazines d'enfants Pomme dApi / Toboggan . Vous cherchez a vous debarassez des votres?... 18 hours ago

Doctors And Patients: The Social Media Dilemma #Infographic ow.ly/biXX7 #SM #hcsm #hcsmca #hcsmeu Did they get this right? 18 hours ago

@chancesmommy Hi Christine, not sure if I responded already, but thanks for the kind words. You are so sweet. 2 days ago

@kidletsmom Best of luck to you. Wishing you a smooth transition to big bed for your little one :-) Let me know how it goes. 1 week ago

The 1st Canadian Pharma Ad on FaceBook?

Posted on May 13, 2010 by marketing4health

A brave Canadian pharmaceutical company has taken the plunge and is giving FaceBook direct-to-consumer (DTC) advertising a try. King Pharmaceuticals has been promoting its EpiPen.ca website via the following English and French FaceBook ads: The call-to-action is to take the allergy risk test, but it appears as though the main objective of the site itself [...]

Filed under: Case Study: Canadian Healthcare Social Media, FaceBook healthcare ad, Pharmaceutical Marketing, social media | Tagged: direct-to-consumer, dtc advertising, EpiPen, FaceBook ads, healthcare ads, healthcare social media, King Pharmaceuticals, paab, Pharma social media, pharmaceutical advertising | 9 Comments »

ALGORITHM: Choosing the Appropriate Canadian Healthcare Regulatory Guidelines

Posted on January 20, 2010 by marketing4health

As a pharmaceutical marketer, you need to be creative and innovative to achieve your brand’s strategic and financial objectives, but you must do so while staying within the regulatory guidelines. In Canada, there are several sets of regulatory guidelines and codes that relate to Canadian pharma / healthcare advertising and promotion. How do you know [...]

Filed under: Pharmaceutical Marketing, Resources | Tagged: Advertising Standards, ASC, Canada, Canadian, consumer health products, direct-to-consumer, dtc approval, Health Canada, ndmac, paab, pharma advertising, pharmaceutical regulatory bodies, regulatory algorithm | 1 Comment »

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